This is a simple Do’s and Don’ts guide for people working in Jewellery Shops.

It is always good to remember that valuable as selling good quality merchandise is how we meet our customers. So the classic “service with a smile” is still important now as it is then.

Do try to learn as much as possible about the items you are selling. Nothing turns a customer off more than attendants who are clueless of their merchandise. This way also you can assist customers in deciding what they want and what they need while working within their budget.

Always remember the Four C’s: clarity, colors, cut, and carat. Again, this will help the customer decide on what they want.

Suggest not assume. Do not assume to know that you know what the customers wants. Instead in aiding
the customer, suggest options and explain each option carefully. This way the customer can objectively reach a decision on what they want and need. Suggesting shows off respect to the customer while assuming will come on as arrogant to the customer.

Do not discriminate against a customer. Never presuppose a customer cannot purchase a piece of jewellery. You may never know they probably can buy the item.

Never run contrary to what a customer wants.

Always be on your guard. Much as it is prudent not to discriminate against a customer, you must also be on your guard against cheats.

Extend every courtesy possible to the customer. Nothing is more important than letting your customer feel appreciated and comfortable while in your store. A happy client builds good customers relations, and good customer relations make for returning customers.