Joining fine jewellery trade shows to exhibit your marketing skills seems to be a good idea if you're a good businessperson. Without the right guidance, however, you may end up spending more money that you can make. You should always have a money plan ready with all the materials you need for the show. Your business plan should include publicity materials, freebies, raffles, displays and decor, and invitations to customers.

You need to know that people are going to be visiting your booth at the trade show, so if you have an existing customer base, send them postcards to let them know where you'll be and when the show will be. This way, you can be sure that they will include you in their spending budget.

For your publicity materials, print up a whole bulk of them and just create stamps for the different dates of the show so you
can reuse the extras from each trade show. This is easier to do and a whole lot cheaper. You can give away flyers, price lists, catalogs, among others to make your products memorable. Remember to keep your customers in mind and print more small flyers for majority of your visitors and fewer flyers for those who will be placing orders at the show.

As for your booth, you need to spend a lot on this because the only way you can get people to remember your products is through the pictures of the jewellery pieces that you display on your booth. Remember that it is not only you selling products but others as well so make yourself memorable.

When you craft out your business plan, set your goals in mind. What results do you want to achieve from the trade show? Do you want profit right away or do you want to network? Prioritize your objectives and then set the necessary measures to achieve them.