If you're planning to set up stands in fine jewellery trade shows to exhibit your jewellery, you need tips to maximize your revenue. Aside from the quality of your jewellery, you need to take into consideration the different aspects of your booth and the way you market your pieces.

First, you have to make them place their orders right away. To do this, you need to offer discounts for pieces bought at the show itself.

Create a flyer with all the information your customers will need such as stand number, contact details, website, discounts, etc. Make sure they will instantly understand what you sell. You can have a template for this so you just need to tweak it a bit for every show.

Trade shows are the best places to network, so make sure you get as much contact details as you can for your newsletters. You can run voucher competitions and raffles to achieve this.

Even
before the show, you can send postcards to your customers, telling them what you'll be selling. You can print these in bulk and reuse them for every show which is quite economical since you get printing discounts.

On your stand, make sure you have enough price and product lists available for people who want to place orders. Make these lists attractive so your customers' attention will not wane on your jewellery pieces.

Include your business in the freebies during the trade shows because this is one of the best ways for you to have "walking advertisements". Make sure your contact details, website and all other important information are printed on them. You can give away pens, calendars, paper fans or anything useful that has your brand on it.

Lastly, customer surveys can help quite a lot when you want to know more about your market. Your customers will feel like they're being listened to and you can improve your jewellery business even more.