Pandora style jewellery is a design style that was originally devised in Copenhagen, Denmark. It entered the American consumer market in the year 2003, and has since then grown in popularity not only among regular individuals, but even among Hollywood celebrities and American popular figures. What can we attribute this popularity to?

First, one reason for its popularity is that it invokes the idea of the beautiful Pandora. Pandora, in Greek mythology, was created by Hephaestus to facilitate Zeus’ vengeance on Prometheus. Prometheus had stolen fire from the gods and given it to the people. Pandora was a punishment disguised in desirability—the gods and goddesses of Olympus endowed her with characteristics like beauty, wisdom, beautiful clothes, and even charm. Pandora was unable to resist the temptation of opening a box Zeus had entrusted to her, and in the process, released all the evil housed in the box into the world. All that remained in the box were virtue and hope. While Pandora’s curiosity got the best of her, many women continue to be enchanted by the mythical beauty of Olympus’ beautiful creature.

Another reason is because of the fact that on its own, Pandora style jewellery makes use of creative and beautiful materials. Engraved charms, beads, and even Murano glass beads, are used in crafting very personalized jewellery. In fact, the Copenhagen headquarters of Pandora style jewellery continues to sustain a 250-man staff of skilled goldsmiths, all learned in the traditional art of Pandora style jewellery.

One more reason we can consider is the fact that Pandora style jewellery allows individuals to pick their own materials. The combination of beads and charms used in the bracelet allows individuals to express their personality with each piece they have created for them.