Pandora style jewellery is a particular jewellery design that invokes the feeling of bohemia and free-spiritedness. Originally, this style of jewellery was borne of traditional Danish jewellery design. Pandora style jewellery designs emerged from the city of Copenhagen in Denmark, before it expanded into other areas. It entered the American consumer market in 2003, introducing to Americans the opportunity to create jewellery utilizing only choice beads and charms.

Individuality and the expression of personality are paramount in the creation of Pandora style jewellery. Women are free to choose their own beads based on whatever look they want to exude, allowing a hodgepodge of charms to represent their uniqueness as individuals. In shops that offer Pandora style jewellery, however, will offer suggestions as regards particular styles to help guide clients and give them ideas when they begin crafting their own personal style.

Currently, clients can choose from a collection of engraved charms and Murano crystals to work around with. Each bracelet makes use of three strands of thread, providing the clients many options when they ask shops to handcraft for them a very specific design for their own individual bracelets. The three thread system also allows you to screw each bead individually as you wish, allowing you flexibility to unscrew and reorder your Pandora style jewellery as your mood sees fit. Moreover, it allows each bead to move smoothly and naturally as you move your arms.

Pandora style jewellery is sourced from design headquarters in Copenhagen, with a team of 250 highly skilled smiths that continually design up-to-date beads and charms that remain true to the Pandora style jewellery philosophy.