Pure gold or 24 carat gold is the best and highest grade of gold available.
It is 100% pure gold weight. Indian jewellery is typically produced using
24 carat gold. As this grade of gold is soft in comparison to 14 carat or 9
carat gold it is not something that is worn on a daily basis. Usually it is
kept to be worn at special occasions such as weddings, as bridal jewellery.
An Indian bride from a middle class family will wear as much as 32 ounces of
pure gold on her wedding day!!!

For this reason Indian family wealth is passed through the generations
maternally. Indian jewellery plays a special part in Indian life. Passing
from one generation to the next in the form of a dowry. The tradition
spanning back thousands of

years to adorn oneself was born, as was Indian
jewellery. As India is a gem producing country the two went hand in hand.
The design of Indian jewellery has become an art form over the years and a
symbol of power and prestige, more so nowadays it is a symbol of security
and an investment for the future.

The present trend relates to antique style jewellery. This is fancy
jewellery that is crafted to look as if it has been passed down through the
generations. Of course the genuine article is priceless and could be valued
between 2500 to 3000Rps per gram! It seems that jewellery manufacturers are
keeping traditional designs and adding a modern twist to cater for today's
changing trends. Indian jewellery designs have stood the test of time and
continue to be as popular as ever.