When and where was the first wrist watch developed?

Wristwatches and Switzerland are synonymous as this was the country to develop the first wristwatch which developed into the biggest wristwatch industry in the world. The wristwatch was first developed in Geneva in the 16th century up until that point people used pocket watches alone. Geneva became famous throughout the globe for its fine quality wristwatches in 1776 the watch manufacturer Swiss launched the first three handed wristwatch which became a must have item all over the world, since that moment on you cannot think about the country Switzerland without also thinking about watches it is the worlds leading watch industry known for quality products.



How the Swiss watch industry became known for its quality brand.

After the boom of the watch industry in Switzerland competition began to develop as the industry grew rapidly in Europe, but the Swiss watch’s main competition was in the US. Americans had developed the most advanced equipment at the time allowing their industry to take a massive hike as it could produce quality watches in a more rapid time frame. A new market strategy was developed within the Swiss industry following this change, Switzerland reviewed their design concepts around the needs of their costumers improving and broadening the Swiss watch onto a new level that brought them back on top. They were the founders of the ultimate luxury watch market with no other industry matching there opulent designs and attention to detail.


Switzerland are proud and protective of there famous industry, they like to stay on top so put a lot of effort into research and development, new technologies and market research. They pay special attention to product positioning they spend a lot of money on brand positioning and creating the right image for Swiss watches. The Swiss watch brand is known for the highest craftsmanship, design and quality it has the history behind it to back its reputation and the innovation to beat its components and retain their market share. Swiss watches are one of those brands that are lucky enough to be so well know that they are synonymous with each other it is a marketing dream come true, but one that deserves it reputation.


There are literally hundreds of Luxury and Middle market Swiss band names such as:

Rolex – Top of the market luxury brand known all over the world
Rotary – Cares for the middle and top end of the market with high quality products
Raymond Weil – Middle to top end brand with emphasis on class and quality
Swatch – This brand was made famous in the 80’s when it aimed fun, stylish and affordable watches aimed at the youth industry that were made in fun colors and designs.


These are beautiful items that are a perfect gift for an anniversary or retirement. These expensive luxury items are perfect to mark a milestone or special occasion in ones life. They eventually can become a family heirloom and collector’s items so they are a worthwhile investment if you can afford the price tag. Some of the top brands cater for all ends of the market from top to bottom and will include reasonable price tags so it is possible to own your very own piece of quality craftsmanship at a price you can afford.