Zales boutique originated in Wichita falls in 1924 they have been sellers of high class stylishly stunning engagement rings for all budgets for over 80 years. When you buy Zales platinum diamond rings you can be sure you are buying a hand crafted piece of jewelry that is of a high standard with a low price. Although you can afford a stylish engagement ring form Zales this doesn’t mean that you have to compromise on quality or style and value. Their are many styles of ring to choose from mainly the solitaire, the solitaire with side stones and bridal sets also. There are over 2,000 branches of the Zales owned jewelry stores across America.


If you are a couple who don’t want to conform to the tradition al style engagement ring and you are looking for an unusual style and design of engagement ring then Zales is the perfect place. The traditional style ring was typically a rose or yellow gold engagement ring, today the trends and style of engagement rings tend to be platinum white gold with a single stone, or a three stone ring with accent stones or channel setting diamonds. With just one click of you computer you can browse through the many styles of Zales platinum diamond rings in stunning designs and settings.


The first thing to do when picking the perfect engagement ring is to choose a setting for you diamond a two three or four prong setting depending on the kind of diamond you choose, some diamonds such as the Asscher or the square cut diamonds will need a four prong setting as the edges of the diamond need protecting. The shapes of the diamond solitaire are a personal choice whether you choose the round diamond, the Asscher, Marquis, or the Princess. The style of metal is typically yellow gold platinum or a two tone version of white gold and yellow combined to give an unusually stunning look to your engagement ring. The style of setting can be a bezel, trellis, cathedral depending on the diamond.


A solitaire diamond engagement ring with accented stones looks especially stunning as you have the classically elegant look of the solitaire with added diamonds surrounding the stone. A channel set accent diamond ring with sparkling diamond from all direction will make your friends gush with envy. The diamond carat weight available starts at 1 carat to 3 carat weight. If you are unsure as what carat to choose it is worth while to take a look at the practicalities of the 4 C’s before you decide to purchase any Zales platinum diamond rings. Whatever your final choice of ring Zales diamonds won’t disappoint. For piece of mind your diamond ring is independently certified with an American gemmological guarantee.