Why Should You Buy GIA Diamonds?
http://www.myjewelersplace.com/articles/1525/1/Why-Should-You-Buy-GIA-Diamonds/Page1.html
By Declan Tobin
Published on 23/01/2009
What Does It Mean To Buy GIA Diamonds? People buy GIA diamonds because their quality is certified by the Gemological Institute of America.
This is an independent, non profit organization founded in 1931 along the lines of the European counterpart, the EGA.
This is an independent, non profit organization founded in 1931 along the lines of the European counterpart, the EGA.
People buy GIA diamonds because their quality is certified by the Gemological Institute of America.
This is an independent, non profit organization founded in 1931 along the lines of the European counterpart, the EGA. The goal of the GIA is to provide objective ratings of diamond and gem quality while minimizing the impact on the final product price.
Like with any major purchase, people in the market for diamonds want to make sure that they get maximum value for their money, and that the product lives up to the seller's claims.
But while a consumer may be knowledgeable on some things like furniture, cars or electronics, but even in these areas, consumer's rely on trusted, independent sources to warranty product quality and value.
(18K GIA Certified Diamond)
At the turn of the twentieth century, new products were hitting the market at an unprecedented rate. New kinds of foods products like canned goods and frozen dinners. New appliances like washing machines, radios, TVs. And of course, the automobile.
People could no longer rely on buying what their parents bought. To combat this confusion, independent organizations grew up that would employ experts to test these products to make sure that the product claims were true.
The Good Housekeeping Seal, the Underwriters Laboratory certification, and the Consumer's Report ratings have helped over marketed shoppers to make informed decisions for decades.
(GIA Diamonds - Certified)
The GIA has a highly trained staff that can certify a diamond throughout it's evolution, from the mine to the jewelry store. So when you buy GIA diamonds, you know that you are getting what you paid for.
This is important, as many characteristics of fine quality diamonds cannot be observed without special training and equipment. But when you buy GIA diamonds, you can be assured that the clarity level, carat size, and cut quality is just what the seller claims.
This is an independent, non profit organization founded in 1931 along the lines of the European counterpart, the EGA. The goal of the GIA is to provide objective ratings of diamond and gem quality while minimizing the impact on the final product price.
Like with any major purchase, people in the market for diamonds want to make sure that they get maximum value for their money, and that the product lives up to the seller's claims.
But while a consumer may be knowledgeable on some things like furniture, cars or electronics, but even in these areas, consumer's rely on trusted, independent sources to warranty product quality and value.
(18K GIA Certified Diamond)
At the turn of the twentieth century, new products were hitting the market at an unprecedented rate. New kinds of foods products like canned goods and frozen dinners. New appliances like washing machines, radios, TVs. And of course, the automobile.
People could no longer rely on buying what their parents bought. To combat this confusion, independent organizations grew up that would employ experts to test these products to make sure that the product claims were true.
The Good Housekeeping Seal, the Underwriters Laboratory certification, and the Consumer's Report ratings have helped over marketed shoppers to make informed decisions for decades.
(GIA Diamonds - Certified)
The GIA has a highly trained staff that can certify a diamond throughout it's evolution, from the mine to the jewelry store. So when you buy GIA diamonds, you know that you are getting what you paid for.
This is important, as many characteristics of fine quality diamonds cannot be observed without special training and equipment. But when you buy GIA diamonds, you can be assured that the clarity level, carat size, and cut quality is just what the seller claims.