The phenomenon of awareness jewellery has steadily being growing in popularity over the last number of years. Many years ago, different types of charities and research organisations came up with the concept of giving donors something in return for their donations. The first types of awareness jewellery were in the form of pins, some more expertly crafted than others, but all conveying a message. Awareness bracelets convey a message loudly and clearly!

More recently we have seen a sharp rise in the amount of awareness bracelets bought for breast cancer. This is perhaps due to the fact that the popstar Kylie Minogue is currently undergoing treatment for this disease. In many cases celebrities highlight a cause and the world
follows. These awareness bracelets and bands are instantly recognisable due to their bright pink colour. A key to awareness bracelets on the whole is their colour and pink is a colour that has always been associated with breast cancer awareness jewellery.

As these wristbands grow in popularity more and more charities are starting to produce them. They have become not only a symbol of caring but a fashion statement as well. They seem to be a bit hit with children and many kids these days have several awareness bands on each arm! The advantage for the charity is the income that it is getting from the sale of these bracelets and the advantage for the consumer is being able to support a good cause and get something in return. It seems to be a win-win situation for everyone.