Breast Cancer is one of the types of cancer that initiates in breast cells of both men and women. After lung cancer, it is the second most common cancer that results to 10.4% of total cancer incidents in both genders. There have been many a prevention methods introduced such as clinical breast exams, breast MRI (Magnetic Resonance Imaging) and x-ray mammography. However, in the recent years, technology advancements included products that could create awareness among the victims of this deadly disease. The marketers identified jewelry items to be the injecting point of awareness with an anticipation of popularity that could reach to the maximum of the victims. One trendy product in today’s market is breast cancer awareness necklace.

There are many psychological aspects of diagnoses and treatment that help the patients across the world. A very distinct impact of cancer diagnoses is through emotionality and for that there have been many cancer support groups established
who provide a proper environment to the patients to cope up with the hope of survival. Several jewelry products were shaped to announce awareness and one of them was breast cancer awareness necklace.

In year 1985, Astra Zeneca (Manufacturers of breast cancer drugs) initiated the NBCAM (National Breast Cancer Awareness Month) that regulates activities such as fund raising, walks, and awareness programs including a ‘pink day’ when celebrators wear pink clothes at the work place too. This is why if you google a search for breast cancer awareness products, you will find pink schemed website layouts. It was in 1991, when Susan G. Komen Foundation introduced pink ribbons to wear and aware others of the lethal breast cancer disease.

Please remember that breast cancer awareness necklace or any other such jewelry item does not cure breast cancer but they are designed in soft colors especially pink to join a worldwide community awaking people for self-examining by attending mammography and other designed diagnoses.